With the latest Maxis Monthly The Sims team announced a huge rebranding in The Sims 4. We will get new boxarts, renders, logo, loadings screens, main menu and even the icons are getting a revamp. I think they are trying to target a younger audience with the new bold/vibrant colors they’ve chosen for the design.
Brand New Boxarts
All the boxes will get a new look, not just the base game. Some of the boxes even got new renders. The new items you’ll see on the base game boxart will be included in the new patch coming to PC on July 16th, 2019.
The new boxart for expansions, game packs and stuff packs.
The Sims 4 Logo Redesign
They got rid of the gradients and using bold colors instead. Click on the logo for a high resolution version.
New Plumbob Design
We’ve got a very shiny new plumbob! I’m very excited to see the loading animation in game for this one.
The New Main Menu
This will go into effect on July 16th, 2019. You can see a whole new interface, icons and they’ve added socials in the upper left corner. “Build Your Bundle” will get the primary focus on the main menu.
You will see this loading screen next week when you’ve updated your game.
Read the official blog and FAQ about the 2019 Rebranding
THE SIMS 4 IS GETTING UPDATES
The Sims 4 has evolved and grown so much over the past few years, and is healthier than ever. We’re very committed to this passionate community and to welcoming new players. So, we’re excited to announce that The Sims 4 is getting a facelift with new cover art, Sims and outfits, and a brand-new Plumbob. We want to approach our fifth anniversary with a fresh paint job and we cannot wait to show you what’s coming next. In-game updates will come… Read the blog
Why did you create new cover art for The Sims 4 base game and a new design for Expansion Pack, Game Packs, and Stuff Packs?
The new art style, along with other changes, are a recognition of the ongoing success of The Sims 4. It’s the fifth year of The Sims 4 and the twentieth year of The Sims, and we think this is a great way to mark such an incredible milestone with the community. We will continue to invest in The Sims 4 so it remains fresh and relevant for years to come. Read more FAQ